A co-working space competes on feel as much as features. The category is crowded and samey — most spaces look interchangeable online. Value Co-working needed to look like somewhere people wanted to be, not just somewhere they could afford to work.
The brand needed to function simultaneously across LinkedIn banners and physical day pass cards, roll-up banners and Instagram posts, event promotions and testimonial graphics all produced at pace, as a working business generating content in real time.